Outcast, a NEXT15AD brand, partnered with Bloomberg Philanthropies to launch the “Countdown to COP27” campaign, aimed at raising public awareness and engagement in the lead-up to the 27th UN Climate Change Conference (COP27) in Sharm El-Sheikh, Egypt.
This 45-day campaign highlighted key initiatives and commitments that emphasized the urgent need for collective climate action.
As part of the initiative, Outcast managed organic and paid social media content, Google search ads, and community engagement for Bloomberg Philanthropies.
The campaign featured a mix of dynamic formats including images, text, videos, and interactive polls, strategically placed and optimized to maximize reach and engagement.
Additionally, Outcast facilitated interactions with leading climate advocates and global figures such as the U.S. Special Presidential Envoy for Climate John Kerry, Goldman Sachs, and UN Secretary-General António Guterres—reinforcing the campaign’s global impact.
The results were remarkable—the “Countdown to COP27” digital efforts reached over 46 million people, surpassing the previous engagement benchmarks set during COP26.
This success underscores the power of strategic digital storytelling and collaboration in advancing climate action on a global scale.
For more details on Bloomberg Philanthropies’ role at COP27, visit their official website.
For deeper insight into Mike Bloomberg’s climate priorities, view the video: Countdown to COP27: Mike Bloomberg’s Climate Priorities.
The “Countdown to COP27” campaign by Outcast, a NEXT15AD brand, showcased how strategic digital engagement can drive global climate action.
By leveraging social media, Google search ads, and community engagement tools, the campaign successfully reached over 46 million people, emphasizing the importance of sustainability and collective climate responsibility.
In the United States, NEXT15AD expands on this momentum through AI-driven advertising, ESG-compliant marketing strategies, and data-driven insights to amplify climate-conscious initiatives.
NEXT15AD collaborates with brands and organizations that champion environmental responsibility, ensuring that their message reaches the right audience through targeted ad placements, interactive campaigns, and high-impact digital strategies.
How NEXT15AD Supports Climate Initiatives in the US
✅ Enhancing Brand Visibility for Sustainability-Driven Companies
By utilizing AI-powered audience targeting, NEXT15AD ensures that eco-friendly brands, renewable energy companies, and sustainability-focused organizations connect with consumers who prioritize climate action.
✅ Driving Engagement for ESG-Centric Campaigns
NEXT15AD specializes in interactive advertising, immersive storytelling, and data-backed audience engagement, helping brands increase awareness and action on climate-related issues.
✅ Amplifying Impact Through Strategic Partnerships
By working with climate-conscious corporations, NGOs, and policy advocates, NEXT15AD helps scale impactful campaigns—similar in impact to the success of Countdown to COP27.
📌 As a leader in data-driven advertising, NEXT15AD aligns with the global movement toward sustainability, empowering brands to take part in meaningful climate action through digital innovation and targeted consumer engagement.