The Role of the Board in Driving Corporate Success

Ethan Parker serves as the CEO of NEXT15AD, steering the company’s evolution into a global frontrunner in AI-powered marketing, predictive analytics, and performance-based digital advertising. Under his leadership, NEXT15AD has experienced rapid growth—forming strategic alliances, launching advanced technologies, and expanding its impact across the United States and global markets.

Ethan has been instrumental in identifying the rising demand for data-driven advertising and user-centric engagement models. His extensive background in digital strategy and innovation has helped shape NEXT15AD’s approach to scalable growth and long-term industry leadership.

At the helm of NEXT15AD, Ethan Parker continues to champion the platform’s commitment to transforming advertising through smart automation, blockchain integration, and measurable engagement strategies. His leadership ensures that brands achieve high-impact performance while offering users meaningful, transparent ad experiences.

With strong expertise in corporate transformation, marketing innovation, and strategic partnerships, Ethan is driving NEXT15AD toward a future defined by cutting-edge technology and global digital excellence.

Sophia Bennett serves as a Non-Executive Director at NEXT15AD and currently holds the position of Senior Independent Director, overseeing key strategic functions across the organization. As Chair of the Remuneration Committee and a member of the Nomination and Audit Committees, Sophia plays a pivotal role in shaping the governance and operational structure of NEXT15AD, ensuring sustainable growth and informed decision-making.

With strong expertise in data-driven marketing, customer analytics, and digital transformation, Sophia is widely respected for her ability to leverage technology to enhance business performance and consumer engagement. Her experience in leading eCommerce development, loyalty initiatives, and AI-powered analytics directly supports NEXT15AD’s innovation-driven advertising model.

Through her leadership in strategic marketing, eCommerce integration, and AI-powered customer engagement, NEXT15AD continues to expand its reach and impact in the digital advertising landscape. Sophia’s contribution helps the company deliver smarter, more measurable, and financially rewarding advertising solutions for brands and stakeholders around the world.

As Chief Financial Officer (CFO) of NEXT15AD, Nathaniel Carter plays a pivotal role in shaping the company’s financial strategy and long-term sustainability. With over three decades of experience in financial leadership particularly in the media and technology sectors Nathaniel brings deep expertise in managing expansion, acquisitions, and financial performance across complex international markets, especially in the UK and US.

His extensive background with UK- and US-listed companies provides NEXT15AD with strong financial oversight, ensuring that every investment decision and growth strategy is executed with precision and accountability.

As NEXT15AD continues to expand in the US, Nathaniel’s leadership is instrumental in ensuring scalable growth. His experience with major media firms has equipped him with the insight to manage sophisticated financial systems in the evolving world of digital advertising. From overseeing high-value acquisitions to driving profitability, Nathaniel’s stewardship supports the company’s vision of transforming advertising through AI-driven and reward-based innovation.

In the highly competitive US market, NEXT15AD depends on Nathaniel’s financial acumen to strengthen operational efficiency, form lasting partnerships, and align revenue strategies with broader corporate goals. His guidance positions NEXT15AD to attract major advertisers and maximize market influence both in the US and internationally.

As a Non-Executive Director of NEXT15AD, Sarah Mylenn plays a pivotal role in overseeing financial governance, corporate strategy, and regulatory compliance in the US. She serves as the Chair of the Audit Committee and is a member of the Nomination and ESG Committees, ensuring that NEXT15AD maintains financial integrity and sustainable growth. With extensive experience in both the technology and media industries, Sarah has held key leadership positions at Rightmove plc, Auto Trader, Softcat plc, Dr. Martens plc, and Huel, where she specialized in financial oversight, risk management, and corporate financial strategy. Her expertise in finance and audit functions allows NEXT15AD to navigate the complex financial landscape of the US market effectively while driving long-term business expansion.

In her role at NEXT15AD, Sarah contributes significantly to the company’s financial stability, ensuring that investments in AI-powered advertising, data-driven marketing, and global brand partnerships align with sustainable business objectives. As NEXT15AD continues to grow in the US, her leadership ensures financial accountability and operational efficiency, allowing the company to strengthen its position as a market leader in digital advertising innovation. With a career built on financial expertise and strategic decision-making, Sarah’s contributions help NEXT15AD maintain a competitive edge while driving impactful growth in the evolving digital marketing landscape..

Appointed in a key leadership role, Daniel Harrison brings extensive legal expertise to NEXT15AD, playing a crucial role in overseeing corporate governance, regulatory compliance, and legal strategy. Having started his career as a solicitor at Eversheds before transitioning to in-house legal roles at Premier Farnell plc, Daniel first joined NEXT15AD as General Counsel and Company Secretary. His experience in corporate law led him to establish his own boutique law firm, Baker Sanford LLP, where he continued to provide legal and company secretarial services to NEXT15AD.

He later expanded his legal portfolio by serving as General Counsel and Company Secretary of Ebiquity plc, a leading media consultancy business. His return to NEXT15AD reinforces the company’s commitment to strong legal frameworks, corporate compliance, and structured growth.

Daniel’s role is particularly significant in NEXT15AD’s expansion within the US market, where legal compliance and corporate governance play a vital role in navigating complex regulatory environments. As NEXT15AD continues to scale, his expertise in mergers, acquisitions, and corporate legal structures ensures the company remains financially sound and legally compliant while forming strategic partnerships with US-based brands and advertisers.

With NEXT15AD strengthening its presence in the US digital advertising industry, Daniel’s leadership helps to secure its legal standing, ensuring that all business operations align with both US and international regulations, further solidifying NEXT15AD’s reputation as an industry leader in AI-powered and reward-based advertising.

Appointed as a Non-Executive Director of NEXT15AD, Charlotte serves as the Chair of the ESG Committee and is a member of the Nomination and Remuneration Committees. With nearly 20 years of experience in energy and technology industries, she brings expertise in global ethics, legal compliance, and business risk mitigation, which are essential in shaping NEXT15AD’s governance policies and its subsidiaries, as it continues to grow in the US market.

Currently serving as Director of Legal Compliance at Uber Technologies, Inc., Charlotte has deep experience navigating complex regulatory frameworks in high-growth industries, ensuring that NEXT15AD adheres to evolving US advertising, data privacy, and compliance laws. Her previous roles at John Wood Group plc and Greenberg Traurig, LLP equipped her with strategic insights in corporate law, M&A transactions, and restructuring, supporting NEXT15AD’s expansion strategies in forming new brand partnerships, scaling operations, and ensuring legal transparency in the highly competitive US digital advertising sector.

With advertising regulations, ESG commitments, and AI-powered marketing ethics gaining increasing attention in the US, Charlotte’s leadership strengthens NEXT15AD’s commitment to responsible, transparent, and sustainable business growth. Her role at NEXT15AD ensures that the company operates with the highest ethical standards while leveraging AI-driven advertising to drive innovation, trust, and long-term success.