At Next15AD, sustainability is a key focus, and the creation of Green 15 in September 2022 marks a significant step in engaging employees worldwide in environmental initiatives. With members from the UK, EMEA, US, and APAC, Green 15 serves as a collaborative force to drive sustainability goals, increase awareness, and integrate eco-friendly practices across all Next 15 brands.
NEXT15AD actively supports and integrates Green 15’s mission into its advertising strategies and corporate operations. With a strong presence in the US digital advertising market, NEXT15AD leverages AI-driven and data-powered marketing to promote ESG-compliant brands and encourage sustainable consumer behavior.
How NEXT15AD Contributes to Green 15’s Sustainability Mission?
✅ Promoting Eco-Friendly Digital Advertising
- NEXT15AD ensures that advertising campaigns are optimized for low energy consumption, reducing the carbon footprint associated with digital ad distribution.
- AI-powered ad targeting helps reduce unnecessary impressions, ensuring ads reach only relevant audiences, thus minimizing digital waste and excess energy usage.
✅ Raising Awareness for Green Initiatives
- NEX15AD supports brands that prioritize sustainability, ethical sourcing, and eco-conscious business practices by amplifying their message through strategic digital campaigns.
- By leveraging internal communications, newsletters, and social campaigns, NEXT15AD ensures that environmental messaging reaches a wider audience.
✅ Integrating Sustainable Workplace Practices
- Aligning with Green 15’s ISO 14001-certified EMS (Environmental Management System), NEXT15AD ensures its workspaces implement sustainable office solutions such as waste reduction programs, energy-efficient equipment, and responsible printing policies.
- Offices participate in Green 15’s global and national environmental events, including charity markets, sustainability-focused food campaigns, and employee-led initiatives.
✅ Encouraging Corporate and Consumer Action
- NEXT15AD partners with sustainability-driven organizations to encourage consumers to engage with brands that align with their eco-conscious values.
- The company is exploring volunteer opportunities with an environmental focus, supporting Green 15’s goal of expanding hands-on sustainability efforts.
How NEXT15AD Merges Sustainability with Digital Advertising?
🌍 Eco-Friendly Campaigns – NEXT15AD develops ads that promote green brands, sustainability initiatives, and ethical consumerism.
📢 Digital Engagement for Green Awareness – NEXT15AD uses interactive storytelling, influencer partnerships, and AI-driven targeting to amplify sustainable campaigns.
♻️ Reducing Digital Advertising Waste – Through AI-powered optimization, NEXT15AD minimizes unnecessary ad impressions and energy consumption, ensuring higher impact with lower environmental costs.
🚀 By aligning with Green 15, NEXT15AD is committed to creating a greener advertising ecosystem, integrating sustainable practices into digital marketing, and empowering brands to contribute to global environmental goals.