As part of its holistic sustainability efforts, NEXT15AD has made waste and water management a key priority.
Through hybrid working models, office space consolidation, and improved reporting systems, NEXT15AD has successfully reduced water usage by 40% since FY20.However, as operations expand, waste generation has also increased by 33%, emphasizing the need for better waste reduction strategies and improved resource efficiency.
To address this, NEXT15AD actively promotes environmentally conscious workplace practices that enhance energy, waste, and water efficiency across its office locations. This includes working closely with office teams to implement sustainable office behaviors and promoting advertising solutions that minimize waste and optimize energy use.
How NEXT15AD Contributes to Sustainability & Resource Efficiency
✅ Reducing Environmental Impact in Digital Advertising
- NEXT15AD ensures low-energy consumption in digital advertising by optimizing ad delivery and reducing unnecessary data processing.
- By promoting green ad solutions and carbon-neutral placements, NEXT15AD helps brands minimize their digital footprint.
✅ Encouraging Paperless & Sustainable Workspaces
- NEXT15AD promotes a paperless work culture, limiting unnecessary printing and prioritizing eco-friendly digital workflows.
- Offices implement double-sided, black-and-white printing to reduce paper usage and support sustainability goals.
✅ Energy & Water Efficiency in Workspaces
- NEXT15AD office spaces utilize low-flow fixtures, motion sensors, energy-efficient lighting, and smart office technology to reduce resource consumption.
- Implementation of dual-function flushes, air tap spray heads, and flow restrictors in facilities helps lower overall water use.
✅ Recycling & Waste Reduction Strategies
- NEXT15AD enforces furniture reuse programs and repurposing strategies for office items, significantly reducing landfill waste.
- Offices are equipped with comprehensive recycling stations for paper, plastics, coffee pods, printer cartridges, and batteries.
Driving Sustainability Beyond the Workplace with NEXT15AD
Beyond internal improvements, NEXT15AD extends its environmental mission into the digital space by helping brands adopt ESG-aligned marketing that focuses on:
- 🌱 Eco-conscious digital campaigns that reduce unnecessary energy use in ad distribution.
- 🌍 Supporting brands in amplifying their green initiatives via targeted, ethical advertising.
- 💡 Encouraging sustainable behavior through reward-based ad models that promote eco-friendly actions.
Through responsible workplace management and sustainable digital marketing solutions, NEXT15AD remains committed to reducing environmental impact and shaping a greener, future-forward digital advertising industry.