At NEXT15AD, community engagement is a core part of our mission—business should be a force for good not only for customers and partners, but also for communities, suppliers, and broader society.
Through various digital initiatives, NEXT15AD actively promotes positive action, charity support, and ethical advertising campaigns aligned with social values. These programs are designed to deliver measurable impact and long-term value to the communities we serve.
NEXT15AD integrates this community-first approach into the digital advertising space by leveraging technology and targeted marketing to connect brands with meaningful causes, community-driven initiatives, and social advertising campaigns. By utilizing AI-powered ad placements, influencer marketing, and social engagement tools, NEXT15AD ensures that brands can reach audiences while also contributing to greater social purpose.
How NEXT15AD Contributes to Community Impact
✅ Amplifying Charity & Social Initiatives Through Digital Advertising
- NEXT15AD partners with brands, non-profits, and social enterprises to create high-impact advertising campaigns that raise awareness and increase public participation in community-driven causes.
- Through targeted campaigns, NEXT15AD helps brands connect with audiences who are passionate about philanthropy, social justice, and impact-led storytelling.
✅ Supporting Local & Global Causes Through Match Funding
- NEXT15AD offers match funding options for advertising tied to charitable contributions, allowing brands to align their campaigns with causes their audiences care about.
- Businesses working with NEXT15AD can integrate social impact messaging to empower consumers to support a cause while engaging with branded content.
✅ Encouraging Purpose-Driven Consumer Engagement
- NEXT15AD’s reward-based advertising model encourages users to interact with advertisements that promote charity, sustainability, and social responsibility.
- With interactive campaigns, influencer collaborations, and community-driven ad formats, NEXT15AD helps brands reach audiences who value purpose-driven marketing.
✅ Ethical & Transparent Advertising to Support Community Growth
- NEXT15AD ensures that all campaigns are not just performative but grounded in ethical partnerships, working only with organizations that uphold accountability and integrity.
- Through social listening, AI-driven analytics, and audience insights, NEXT15AD empowers brands to refine their CSR (Corporate Social Responsibility) strategies through measurable and scalable digital advertising.
Merging Community Engagement with Digital Marketing
NEXT15AD enables brands to go beyond conventional advertising.
By utilizing technology, data, and storytelling, NEXT15AD bridges the gap between brands, communities, and global causes—ensuring that every campaign contributes to real-world change.
With a strong focus on impact-driven marketing, NEXT15AD helps brands grow with purpose, aligning business success with positive contributions to society.
CASE STUDY
Case Study – House 337: Women’s Aid, He’s Coming Home campaign
Case Study – House 337: Women’s Aid, “He’s Coming Home” Campaign
1.6M women in the UK are living with domestic abuse. Every four days, a woman is murdered by her partner. In 2022, during the World Cup, House 337 developed a pro bono campaign for the UK charity Women’s Aid to raise awareness that domestic abuse increases by up to 38% during big sporting events.
The campaign’s message was simple but powerful: “He’s Coming Home”—a chilling twist on a popular football chant—was turned into a national conversation starter about the hidden dangers of domestic abuse.
The campaign:
- Launched just before England’s second group match.
- Went viral on TikTok with 23 million+ views, boosted by celebrities, meme accounts, and non-traditional ad sharers.
- Achieved a combined reach of 222M, spread across WhatsApp, social media, pubs, and households.
- Caught attention from The Home Office, policymakers, and major UK media outlets.
📊 Impact:
- 78.3% increase in direct traffic from organic sources to the Women’s Aid website.
- 44.28% increase in donation page traffic.
- 171% increase in traffic to support resources.
This campaign stands as a strong example of how digital advertising, when done right, can amplify social messages and create measurable social change.