In 2020, Next15 Communications Group PLC (N15) began developing the concept of incentive-based advertising, where users not only view ads but also receive benefits from their interactions. Unlike traditional advertising models that focus solely on brand visibility, Next15 recognized a major opportunity in reward-based advertising, allowing users to earn real incentives such as cashback, reward points, or digital tokens in exchange for their engagement. This concept was designed to create a more transparent, fair, and mutually beneficial advertising ecosystem, benefiting both businesses seeking to enhance their marketing effectiveness and users actively engaging with ads.
To bring this idea to life, Next15 conducted extensive research and developed cutting-edge technologies to support the effectiveness of incentive-based advertising. Key innovations include Artificial Intelligence (AI) to deliver more relevant ads based on user behavior, Data-Driven Analytics to help businesses measure the impact of their campaigns, and Digital Incentive Systems that allow users to earn direct rewards for interacting with ads. By developing this concept, Next15 introduced a new era of digital advertising, laying the foundation for N15Ad, which would later emerge as a leader in the incentive-based advertising industry and expand its reach to global markets, including the United States.