In 2020, NEXT15AD began laying the strategic groundwork to build a digital advertising ecosystem that is more transparent, fair, and centered on active user participation.
The concept developed was incentive-based advertising, where users are not just passive viewers but active participants who gain real value through their engagement.
This model emerged as a response to the limitations of traditional advertising, which focused primarily on brand exposure. Instead, it introduced a more collaborative dynamic between brands and audiences—enhancing campaign effectiveness and user involvement.
As part of its preparation, NEXT15AD conducted in-depth research and developed advanced technologies powered by AI and data-driven analytics, ensuring campaigns are delivered with accuracy and relevance.
The digital incentive system was designed to drive meaningful interactions, creating more personalized and impactful user experiences.
This marked a critical early step in NEXT15AD’s long-term vision to become a pioneer in incentive-based digital advertising and paved the way for broader global expansion in the years to come.